Breakfast is the most important meal of the day, but so many of us have experienced a #fail at breakfast time. At New York Bakery Co. we have taken a deep dive into the breakfast habits of the UK and the revealed that almost half (48 percent) are routinely disappointed by their brekkie or brunch, whether rustled up by themselves, a friend, or eaten out.

Topping the list of the 20 most common and relatable breakfast fails, was burned toast (48 percent), overcooked dippy eggs (34 percent) and cremated bacon (23 percent).

Overall, a fifth (18 percent) loathe finding eggshell in their scrambled eggs, while one in five (17 percent) reckon there is nothing worse than the butter being rock hard and ripping the toast during spreading.

Instant coffee (14 percent), watery poached eggs (12 percent), stodgy porridge (11 percent) and a big slimy mushroom on the side of your fry-up (five percent) also leave us feeling disappointed.

Meanwhile, one in twenty say it gets their goat when beans are on the same plate as their fry-up, and not in a separate ramekin.

Yet 71 percent would not dream of complaining about an under-par brekkie, with one in three (27 percent) insisting it is simply not the done thing.

However, a sixth (16 percent) of Brits are not too shy to post their breakfast fails to social media, with hilarious results.

And despite the frequent disappointment, two thirds (66 percent) agree that breakfast, when done well, is the best meal of the day.

Making time for it is the issue, with almost half (44 percent) saying they usually run out of time for breakfast during the week, and 69 percent saying it is usually a rushed and chaotic affair.

According to the stats, Brits would love their weekday breakfasts to be more like their weekend ones, with eight in ten (79 percent) preferring weekend brunches because they have more time.

Alastair Unite from New York Bakery Co. said: “We know that weekday family breakfasts can be pretty chaotic. Its something we can all relate to. Burned toast, slimy eggs and cold beans, we've all been there and shared a laugh or two along the way.

“But we also know that people want to make more of breakfast. The research shows that over half of Brits wish they could spend more mealtimes together, with a further 53 percent agreeing that some of their best memories are created over breakfast.

“There's something special about breakfast and the feelings it creates. Thats why it's time to ditch plain old toast and shake things up with bagels, the toast of New York. After all, not all breakfasts are created equal, and real breakfasts worth getting up for can only mean one thing: it''s New York or Nothin''.”


  • Burnt toast - 48 percent
  • Overcooked “dippy” eggs - 34 percent
  • Cremated bacon - 23 percent
  • Soggy cereal - 22 percent
  • Eggshell in your scrambled eggs - 18 percent
  • Rock hard butter which breaks the toast - 17 percent
  • Milk added to a teabag before hot water - 16 percent
  • Undercooked, flabby bacon - 16 percent
  • Dry scrambled eggs - 14 percent
  • Instant coffee - 14 percent
  • Cold baked beans - 12 percent
  • Watery poached eggs - 12 percent
  • Stodgy porridge - 11 percent
  • UHT milk - 10 percent
  • Slimy egg white on your fried egg - 10 percent
  • Limp toast “soldiers" - 6 percent
  • Half an undercooked tomato with your full English - 5 percent
  • A big slimy mushroom with your fry up - 5 percent
  • Beans on the same plate as your fry up - 5 percent
  • Breakfast smothered in ketchup or brown sauce - 4 percent