Grupo Bimbo UK limited, the global bakery company that owns the New York Bakery Co brand, has acquired the assets and business of Mr Bagels Limited as of 6th August 2019. Mr Bagels is a private label European Bagel manufacturing business based in Welwyn with around 60 employees and a turnover of £4 million.

The acquisition of Mr Bagels Limited, whose private label customers include many pan European businesses, is line with and Grupo Bimbo’s plans for European expansion.

Cliff Irwin, Managing Director, Grupo Bimbo (UK) Limited explains “The sector is doing well and consumer demand for bagels continues to rise particularly in Europe. Our intention is to further invest in the Mr Bagels site to increase its capacity and product range as the UK and European bagel markets continue to grow. When this investment is completed we would expect to be creating new jobs at the Mr Bagels site to match those ambitions”

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